Winne, who is one of the leading voices in Dutch hip-hop, lost his best friend and fellow rap artist Feis in 2019. This loss prompted him to create Mssyeh, an album that combines grief, memories, and the quest for healing.
Multidisciplinary artist Segraphy developed a unique visual world around Mssyeh, thereby allowing the story to transcend the format of a musical album.
Sebastian Boon (Segraphy), photo Segraphy
Winston Bergwijn (Winne), photo Darren Smith
At the invitation of Stedelijk Museum Schiedam, the universe of Mssyeh will now be translated into a physical experience. As the project’s curator, Segraphy is collaborating with an interdisciplinary team of artists – among others consisting of light collective Lumus Instruments and visual artist Ward Strootman – to develop an immersive exhibition where image, light, sound, sculpture, and space merge into a singular sensory experience. A world that began as music and image is thus translated into a spatial experience that visitors can immerse themselves in.
Ultimately, neither Mssyeh nor the exhibition are exclusively about loss, but also deal with the healing process. They explore how we cope with pain, change, and all the things that shape us as human beings. The exhibition invites visitors to pause, experience, and take away their own meaning.
Segraphy, Where the Light Enters, 2026, detail
New Art
Stedelijk Museum Schiedam pays special attention to artists and makers who have developed their artistic practice outside the confines of institutional art and museum circuits. They are often able to freely combine a variety of media, disciplines, and sources of inspiration. While they are deeply rooted in the local community, they communicate a universal message that finds resonance with both their own followers and an international network of creatives.
Stedelijk Museum Schiedam is excited about offering this type of art a platform. Over the past years, the museum has been closely following the practices of Winne and Segraphy. Their work has hugely impacted the cultural scene of the Dutch metropolitan Randstad region, finding its way to many young music and art enthusiast. The exhibition is co-produced by De Kunstfabriek.
This exhibition ties in with the ‘New Art’ programme line, which is partly made possible through funding from the Dutch Ministry of Education, Culture, and Science’s basic infrastructure for regional museums.